Here’s How Oztent Saved Money, Time and Stopped the Worry
Saved 23% on Print Collateral | 35% Time Saving | 100% On-time Delivery Performance
Oztent
Oztent Australia is an Australian-owned business. It commenced operations as a result of one man’s frustration that turned into a passion to have a tent that took less than a minute to set up.
The company is renowned for high-quality outdoor gear, specialising in tents.
Management of regular printed in-store retail partner promotions with firm deadlines was an internal operation.
Each promotion typically consisted of A3 Posters, A5 POS cards, Oztent branded POS acrylic grips, and window poster mounts. In addition, a A4 multi-page in-store instruction for POS set-up, details of the promotion and the promotional period.
Multiple suppliers were required to produce various individual pack items. Each supplier had to achieve a specific deadline as well as packing and distribution requirements.
Individual printed pieces needed to be collated as a promotional ‘kit’. The size of each kit was tailored to the individual retail partner’s unique promotion requirements. Kits were labelled for consignment and delivery.
Proof of delivery provided evidence that the collateral arrived in advance of the commencement date. Giving the retail partner adequate time to set up the POS material.
Oztent’s Challenge
Find a trusted print management partner who could streamline the print, collation and delivery process of in-store promotional collateral to retailers. To save time, money and stop the worry.
5-point selection criteria:
Ability to source and manage multiple suppliers to produce a range of collateral cost-effectively and within a specific timeframe
Expertise to optimise packing of various components to ensure cost-effective and speedy freight services
Trusted partner to manage customer sensitive data, and update records so the database was ‘clean’ in order to mitigate “return to senders”
Ensure data is clear and detailed for correct labelling and a speedy, trouble-free delivery
Tracking and proof of delivery service
Agile Appointed Print Management Partner
Top 5 reasons why Oztent appointed Agile Print Media:
Single point of contact customer service to save time and stop the worry
Proven track record in print project management and promotional sourcing
Project management plan, including a quality assurance process
Confidential data management
Packing and distribution capability
Agile Solution and Process
Agile Advantage
Top 6 benefits reported by Oztent:
1. 23% Cost Saving:
Total cost saving across print, packing and logistics
2. Single point of contact made life easy, freed up time and stopped the worry:
Estimated 35% time saved, which freed up Oztent team to focus on other critical marketing initiatives with impending deadlines
Saved time and worry not having to deal with multiple suppliers
Only had to brief Agile for all promotional collateral rather than multiple suppliers, which saved lots of time
Promotional planning became easy, removing the worry around executing and delivering promotions on time
3. Retailer Benefit:
Created a positive experience for retail partners as promotion collateral arrived on time
Removed the worry of last-minute promo set-up in the store
4. Robust planning:
100% on time delivery performance - collateral arrived at partner retail stores on-time
5. Quality assurance process:
Quality consistently maintained for each promotional collateral piece
