Every year Parfums Christian Dior creates beautifully designed printed seasonal journals. The objective is to promote the brand and its range of products for Christmas, Valentine’s Day and Mother’s Day.
Journal localisation requires adherence to European brand standards and guidelines for design, paper, unique embellishments, binding and printing.
To achieve these standards requires specific expertise to manage production, quality control and securely manage personal data. In addition, a key priority was to understand and adhere to Australia Post mailing specifications to optimise mailing.
